Most people who use styled stock photography in their business use it for their social media posts. It makes perfect sense! It can be so difficult to find the time to create eye-catching images that get engagement. Not to mention, the constantly changing algorithms make it harder than ever to get seen, so having attractive images that stand out from the crowd is crucial.
We love creating styled stock photography for people to use on Instagram or Facebook, but we also like it when people think even bigger and use what we’ve created for other purposes, too. There’s nothing like seeing our images in unexpected places!
To help you brainstorm your next project, here are seven unique ways to use the styled stock photography you download from Soiree Stock:
With website builders like Wix and Squarespace becoming more commonplace, it’s so easy to create your own website. A little bit of well-written copy, some eye-catching images, and boom! You have a website that looks just as polished and professional as one from a big name company.
One of the main considerations with website imagery (besides choosing something that looks good and matches your branding) is ensuring the files are large enough to look great even when blown up to the largest screen size. Mobile browsing is taking over, but it is still so important to optimize for all users and all devices.
In service-based industries, it’s sometimes a good idea to provide new clients with a guide that outlines the scope of your work together. I’ve seen everyone from wedding photographers to life coaches utilize client guides because they’re such an easy way to make clients feel at ease and even pampered.
Whether you decide to make physical or digital guides, you’re going to need some imagery to make it pop. Styled stock photography is perfect for this!
Pinterest sometimes gets overlooked as a social platform, but if you have a blog, you should definitely be creating pins that link back to your posts. Having a great image to put on Pinterest is one of the main ways you’re going to attract visitors. Layer text on top of one of our styled stock images and you’re set. It only taked a few minutes, and the return on investment will be worth it.
Email Opt-In Pages
If you thought email was dead, think again. Email is becoming more and more common because of its high conversion rate and because it can’t be touched by a pesky algorithm. If you send your list an email about your special offer, they’re going to get it. Simple as that.
But before you can send that email, you need to collect the addresses of your current and potential clients. Create an email opt-in page that pops up on your website, or you can create a standalone web page to send people to so they can sign up for your list. A gorgeous photo and a little bit of text is all you need to create a form that will impress!
Gift Certificates and Stickers
Do you sell physical products? Whether you have a brick and mortar or an online shop, you need gift certificates. Even if they’re digital ones that you send via email, spending a little time making them look nice takes the experience up a notch for the recipient.
If you wrap items up in your shop or send packages in the mail, having a nice sticker on the package or tissue paper with your name and social media handle makes it easier for the recipient to remember your name. Choose a seasonal styled stock photo, and add your information to it. It may seem simple, but it will make a big impact.
Do you have digital items for sale on your website? Templates, eBooks, workbooks, and magazines are all popular digital products that can create some nice passive residual income. You don’t want the images to detract from your messaging, so choosing some styled stock photography that is minimal, but still on trend and on brand is perfect for digital products like these.
Social Media Content
We can’t end this blog post without stressing how fantastic styled stock photography is for social media. There are so many ways to use the images on your social pages:
- An image post on Instagram
- Your cover photo on Facebook, LinkedIn, or Twitter
- The background for your Facebook Ad
- A YouTube thumbnail or channel art
- Background images for Instagram Stories
- And so on and so on…
Pro Tip: Make multiple images from the same styled stock photo by blowing up the images (in Photoshop or another photo editing program) and cropping different sections. They will all look different, but they’ll coordinate perfectly with each other because they all came from the same photo!